Effective Date: 1st July 2026

This privacy policy explains how Tropical Birdland (“we”, “our”, “us”) collects, uses, and protects your personal information when you use our website: info@tropicalbirdland.co.uk. Tropical Birdland is committed to safeguarding the privacy of our visitors whilst on-site or using our website.


This privacy policy explains what information we collect, how we use it, and your rights regarding your data. We may update this policy from time to time, so please review it regularly.

1. Who We Are

Tropical Birdland, Lindridge Lane, Desford, Leicestershire LE9 9GN

Email: info@tropicalbirdland.co.uk

We are the data controller responsible for your personal data.

We are registered with the Information Commissioner’s Office (ICO) under registration number ZB268780.

2. Information We Collect

Information You Provide to Us

We may collect and process:

• Booking details (tickets, events, Animal Experiences, memberships, annual passes)
• Information submitted through registration, booking, enquiry, or membership forms
• Contact details (name, email address, telephone number, postal address)
• Enquiries and customer support communications
• Competition entries

Information Collected Automatically

When you visit our website, we may collect:

• Traffic data
• Web logs
• Location data
• Browser type and version
• Pages visited and time spent
• Usage statistics

Some of this information (such as IP address or device identifiers) may be considered personal data under data protection law.

Special Category Data

Some of our Animal Experiences may require us to collect information about your health, mobility, or physical ability in order to ensure your safety and the welfare of our animals during the experience.

Where we collect this type of information, it is classed as special category data under UK GDPR and is given a higher level of protection.

We will only collect this information where it is strictly necessary, and we will do so on the basis of your explicit consent, which you will be asked to provide at the point of booking or on arrival.

This information will be:

Used solely to assess suitability and ensure your safety during the experience

Shared only with the relevant member of staff facilitating your experience

Retained for no longer than is necessary, deleted within 30 days of the experience unless retention is required for health and safety, insurance, legal, or incident reporting purposes.

You are not obliged to provide this information; however, we may need to restrict participation in certain experiences where we are unable to make a safe assessment without it.

To exercise your rights in relation to this data, or to withdraw your consent, please contact us at: info@tropicalbirdland.co.uk

3. Cookies and Analytics

We use cookies and similar technologies to ensure the website functions properly and, with your consent, to analyse usage and improve performance.

Essential Cookies

These are necessary for the website to function, including:

• Keeping your session active
• Ensuring forms and bookings work correctly

Analytics Cookies

We use GoDaddy analytics services, which set the following cookies:

• _tccl_visitor – stored for 1 year
• _tccl_visit – stored for 1 hour

These cookies collect aggregated usage data to help improve website performance and user experience.

We do not sell your personal data and only share it where necessary with trusted service providers.

You can manage cookies through your browser settings. For more information, visit AboutCookies.org.

4. CCTV

CCTV operates around the park for security purposes and may capture images of visitors, staff, and contractors. This processing is based on our legitimate interests in ensuring the safety and security of visitors, staff, and property.

Access to CCTV footage is restricted to authorised personnel only and may be shared with law enforcement agencies where required.

Clear signage is displayed across the park to inform visitors that CCTV is in operation.

Footage is retained for a maximum of 14 days unless required for the prevention or detection of crime, legal proceedings, or insurance purposes.

CCTV operates around the park for security purposes.
 This processing is based on our legitimate interests in ensuring the safety and security of visitors, staff, and property.
 Footage is retained for a maximum of 14 days unless required for the prevention or detection of crime, legal proceedings, or insurance purposes.

5. Photographs

Photographs may be taken during Animal Experiences or events for operational, record-keeping, or promotional purposes. Individuals may be incidentally included in photographs taken in public areas of the park.

We will always seek your consent before using any identifiable images of you (or your child) for marketing or promotional purposes.

We take particular care when images involve children and will obtain consent from a parent or legal guardian where required.

You may withdraw your consent at any time by contacting us.

6. Children

Tropical Birdland is a family attraction, and we are committed to protecting the privacy of children who visit us or use our website.

Age Thresholds and Consent

Children require special protection when their personal data is processed. Where a booking, membership, Animal Experience, or other service involves a child, we will generally require personal information relating to that child to be provided by a parent or legal guardian.

Where consent is required for the collection or use of a child’s personal data, we will seek consent from a parent or legal guardian where required by law. Children aged 13 to 17 may provide certain personal information directly in limited circumstances where appropriate; however, we encourage parental or guardian involvement wherever possible.

We process children’s personal data only where we have a lawful basis to do so, including where it is necessary to perform a contract, comply with legal obligations (including health and safety requirements), protect the safety and welfare of visitors, or where appropriate consent has been obtained.

What Data We Collect Relating to Children

We do not knowingly collect personal data directly from children without appropriate parental or guardian involvement where this is required. If we become aware that personal data has been collected from a child inappropriately, we will take prompt steps to delete it where necessary.

Where a booking, membership, or Animal Experience involves a child, we collect only the minimum information necessary to provide that service safely. Information relating to a child should generally be provided by a parent or legal guardian.

We do not use children’s personal data for marketing purposes.

Parental Consent

Where a booking or experience requires information about a child, the parent or guardian completing the booking will be asked to confirm that they have the authority to provide that information on the child’s behalf. This may be via a checkbox at the point of booking or a consent form on arrival.

Special Category Data Relating to Children

Where an Animal Experience requires health or mobility information about a child participant, we will collect this only with the explicit consent of a parent or legal guardian. This information is used solely to assess suitability and ensure the child’s safety during the experience. It is shared only with the member of staff facilitating the experience and is deleted as soon as it is no longer necessary for the purpose for which it was collected, unless retention is required for health and safety, insurance, or legal obligations.

We take appropriate organisational and technical measures to ensure children’s personal data is handled securely and in line with safeguarding considerations.

See also Section 2 for further information about how we handle special category data generally.

If You Believe a Child Has Provided Data Without Consent

If you believe a child has submitted personal data to us without appropriate parental or guardian involvement where required, please contact us as soon as possible at info@tropicalbirdland.co.uk. We will take prompt steps to verify the situation and delete any such data where appropriate.

For Further Information

For further information about how we protect children’s data, or to exercise any rights in relation to a child’s personal data — including making a Subject Access Request on behalf of a child — please contact us at info@tropicalbirdland.co.uk.

7. How We Use Your Information

We use your information to:

• Process bookings, purchases, and memberships
• Respond to enquiries and provide customer support
• Comply with legal obligations
• Improve our website and services
• Send service updates relevant to your booking
• Provide marketing communications where consent has been given

Lawful Basis for Processing

We only process your personal data where we have a valid lawful basis to do so under UK GDPR. These are:

Contract


We process your personal data where it is necessary to fulfil a contract with you or to take steps at your request before entering into a contract. This includes:

• Processing bookings, purchases, memberships, and animal experiences
• Managing your account or registration
• Providing services you have requested

Legal Obligation


We may process your personal data where necessary to comply with legal or regulatory requirements, including:

• Financial record-keeping for tax purposes
• Responding to lawful requests from authorities

Legitimate Interests


We may process your personal data where it is necessary for our legitimate interests, provided these are not overridden by your rights and freedoms. Our legitimate interests include:

• Improving our website, services, and visitor experience
• Understanding how visitors use our website (analytics)
• Responding to enquiries and providing customer support
• Ensuring the security of our website, systems, visitors, and premises (including CCTV)

Consent

• Sending marketing communications
• Using non-essential cookies (such as analytics cookies)
• Using photographs or identifiable images for promotional purposes
• Collecting and processing special category data (such as health or mobility information) in connection with Animal Experiences

Where we collect special category data, we will ask for your explicit consent at the point of booking or on arrival. You have the right to withdraw your consent at any time. This will not affect the lawfulness of processing carried out before you withdraw consent.

8. Marketing Communications

We will only send you marketing communications where you have given your consent, or where we are permitted to do so under applicable law (known as the “soft opt-in”).

The soft opt-in applies where:

• You have previously purchased or enquired about our products or services, and
• The marketing relates to similar products or services, and
• You were given the opportunity to opt out when your details were collected and in every subsequent communication

You may receive information about:

• Events
• Offers
• News and updates

You can opt out of marketing communications at any time by:

• Clicking the “unsubscribe” link in any email, or
• Contacting us at info@tropicalbirdland.co.uk

We do not share your personal data with third parties for their own marketing purposes unless you have explicitly consented.

9. Sharing Your Data

We do not sell or rent your personal data.

We may use third-party service providers to support our business operations, such as ticket booking systems, payment processing, website hosting, and email communications.

Where you interact with a third-party service (for example, when making a booking), your data may be collected and processed directly by that provider in accordance with its own privacy policy. We encourage you to review the relevant privacy policies before providing your personal data.

Where a third-party provider acts as an independent data controller, its processing of your personal data will be governed by its own privacy policy.

We may also share your personal data with trusted third parties who assist us with:

• Payment processing
• Email communications
• Booking systems
• Customer research

All third parties we work with are required to comply with applicable data protection laws and to process personal data securely.

International Transfers

Some of our service providers may process personal data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place, such as UK-approved International Data Transfer Agreements (IDTAs), standard contractual clauses, or adequacy regulations.

We may also disclose personal data where required to do so by law, in response to lawful requests from public authorities, or where necessary to establish, exercise, or defend legal claims.

10. Storing and Securing Your Data

We store your data securely using appropriate technical and organisational measures, including restricted access and secure systems.
While no system is completely secure, we take all reasonable steps to protect your personal data.

11. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access – You can request a copy of the personal data we hold about you.
• Right to rectification – You can request that we correct or complete inaccurate or incomplete data.
• Right to erasure – You can request that we delete your personal data where there is no lawful reason for us to continue processing it.
• Right to restrict processing – You can ask us to suspend the processing of your personal data in certain circumstances.
• Right to object – You have the right to object to processing based on legitimate interests, and you can object at any time to your personal data being used for direct marketing.
• Right to data portability – Where we process your personal data by automated means and on the basis of your consent or to fulfil a contract, you have the right to receive a copy of that data in a structured, commonly used, and machine-readable format. You may also request that we transfer your data to another organisation where technically feasible.
• Right to withdraw consent – Where we rely on your consent, you may withdraw this at any time.

Automated Decision-Making

We do not make decisions about you based solely on automated processing that produce legal or similarly significant effects. If this changes, we will update this policy accordingly.

To make a request, please contact us at info@tropicalbirdland.co.uk. We will respond within one month and may request proof of identity.

12.  Data Retention

We retain personal data only as long as necessary:

• Booking/transaction records: up to 6 years
• Marketing data: until you withdraw consent
• CCTV: up to 14 days
• Customer enquiries: 12–24 months
• Competition data: retained for up to 3 months after completion of the competition unless required for legal or audit purposes.

Data is securely deleted or anonymised when no longer required.

13. Concerns

If you have concerns, contact us at: info@tropicalbirdland.co.uk


You also have the right to complain to the ICO:
https://www.ico.org.uk

We would appreciate the opportunity to address your concerns before you contact the ICO.

14. Copyright

All website content is the property of Tropical Birdland unless stated otherwise.


It may not be reproduced without permission.


We are not responsible for third-party website content.